Free Brand Color Palette Extractor
A brand color palette extractor pulls every brand color - primary, accent, background, and text - from any website URL in seconds, then formats them as ready-to-copy hex, RGB, HSL, CSS variables, and Tailwind tokens.
How it works
- 1
Paste a URL
Drop any public website URL into the input. https:// is added automatically if you forget it.
- 2
Click Extract Colors
We fetch the page server-side and scan its HTML and stylesheets for every color in use, then categorize them.
- 3
Copy the palette
Grab individual hex/RGB/HSL values, or copy the full palette as CSS variables, a Tailwind theme, or Figma JSON tokens.
Frequently asked questions
How does the brand color extractor work?
The tool fetches the HTML of the URL you paste, then scans it for every color value used: inline styles, the theme-color meta tag, embedded style blocks, and the first one or two linked stylesheets. Colors are counted by frequency and categorized into primary, accent, background, and text so you get a usable starting palette in seconds.
Can I extract colors from any website?
It works best on static and server-rendered sites where colors are present in the HTML and CSS. Heavily JavaScript-rendered apps, sites that block automated requests, or pages behind a login may return partial results or an error. If a site comes back empty, try a sub-page that renders without scripts.
What formats can I export the palette in?
Every color shows hex, RGB, and HSL values with one-click copy. The full palette also exports as a CSS :root variables block, a Tailwind v4 @theme config, and a Figma-ready design tokens JSON file. Pick the tab that matches your stack and copy the whole block to your clipboard.
Is the brand color extractor really free?
Yes, it is completely free with no signup, no ads, and no usage limits beyond a light per-minute rate limit to keep things fast. It is built and hosted by Launch Blitz as a way to introduce people to our full brand-extraction product.
How is this different from a regular color picker?
A color picker grabs one color from one pixel. This extractor analyzes the entire page, ranks the colors by how often they appear, and tells you which ones are likely the brand's primary, accent, background, and text. It is a palette finder, not just a sampler, and it exports in code-ready formats.
Want the full brand identity, not just colors?
Launch Blitz extracts your fonts, voice, and tone too - then writes 90 days of on-brand content across every major platform.
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